The Story so far…
Our founder had this epic idea. She wanted to help every Aussie say goodbye to single-use plastic during grocery shopping. When the idea started she tried a gazillion packaging options, but it felt like hitting dead ends left and right. Some didn't keep food fresh, but others ended up making garlic cereal (eww!) true story.
Then, BOOM! A brilliant lightbulb moment struck her like magic. Instead of creating new packaging, why not reuse the plastic mess that's already out there? Like, how cool is that? So, she decided to float the idea and launched a Kickstarter campaign in Feb 2021.
And guess what? The support was totally insane! People from all over jumped onboard, cheering for her eco-friendly mission. RBF was born, and they became the grocery plastic waste warriors Australia needed!
Now, they're kicking plastic's butt, and their core 5 areas of impact are just jaw-dropping. We would love you to be a part of their wicked cool story and let's make this world cleaner.
The worlds 1st refill Bag made from ocean, beach
& landfill plastic
We have invented a groundbreaking solution to tackle the plastic crisis head-on. Proudly born in Australia, our refill bags are a true solution. By utilising recycled ocean beach and landfill plastics, we ensure that no new plastics are ever introduced into the equation. With RBF, you can shop for all your groceries with a clear conscience.
Sourcing Local &
Cutting our Emissions
Cutting our Emissions
Our passion lies in reducing carbon emissions across every aspect of our business. We take pride in sourcing 100% of our food in Australia, with over 90% of it grown right here. Unlike the average food basket from the major supermarkets, which travels an astonishing 70,000 ks around the world before it reaches your plate. Sourcing local tastes better and does better.
We make immense pride in being a 100% female-led organisation. We are fueled by an unwavering passion for driving positive change, and we believe that women can be the catalyst for transformation in the world of sustainable business. And to our male alies, fear not, for this is not about exclusion, but rather about celebratinig the incredible power and potential that women bring to the table.
"RBF is where the 3P's meet Pretty, Practical and packed with Purpose"
We are passionate about paving the way for a healthier body and a greener planet. We take pride in offering only 100% organic or spray-free produce, as we believe in providing you with food that helps you thrive while minimising harmful chemicals that impact both your body and the planet. We're dedicate to transparency and ensuring that our products meet the highest standards. That's why you won't find any palm oil, bleach, preservatives, additives, or sulphites in our selection.