Purpose
Toxic Free Food - Delivering Clean Groceries with Ease
We believe eating well shouldn’t be complicated. That’s why we’re committed to delivering the best quality groceries straight to your front door. Every product we offer is free from toxic pesticides, harmful sprays, additives, fillers, and bleaches—because your health and peace of mind are non-negotiable.
Leading the Charge for Change
We’re not just another grocery store—we’re change leaders. The food industry, as it stands today, is broken. It’s making us sick and polluting our planet. That’s why we’ve made it our mission to transform the way food is sourced, packaged, and consumed. Challenging status quo & setting a higher standard for health, sustainability, and transparency, we’re proving that business can be a force for good.
Eliminating Single-Use Plastics for Good
We’ve truly designed a model that works—for you and the planet. Every part of our solution, from the groceries we source to the packaging we use, is carefully thought out to stay within a circular economy. Our packaging is designed to serve a purpose and be reused, recycled, or composted—never contributing to waste or harming the environment.
Building a Store You Can Trust
We’ve set out to create more than just a grocery store—we’re building a place you can rely on. Our mission is to provide food that’s not only safe but also nourishing, helping your family thrive with every meal. When you shop with us, you’re choosing health, sustainability, and integrity.
Toxic Free- Helping You Thrive
Your health is at the heart of everything we do. Our toxin-free groceries are designed to support your well-being, giving you the tools to live a vibrant, energized life. We’re here to make clean eating simple, so you can focus on what matters most: thriving in every aspect of your life.
Packaging
Carbon Neutral Goals
Our goal is to achieve Carbon Neutral Certification by 2025. While we’re not there yet, there’s a reason: Carbon neutrality requires extensive data, resources, and investment. As a self-funded business, we’ve prioritized reinvesting cash back into our community, products, and solutions to create meaningful change at every level. We’re proud of the strides we’ve made so far and are committed to taking the necessary steps to achieve full carbon neutrality certified in the near future.
Innovative Materials
We use cutting-edge materials that are designed with sustainability in mind:
● Reusable Plastic Waste: Our world-first packaging is made from RPET (recycled polyethylene terephthalate) plastic, which is diverted from waste streams. This material not only eliminates the need for virgin plastics but also drastically reduces CO₂ emissions. o Producing RPET emits up to 79% less CO₂ compared to new plastic. o Compared to paper-based alternatives, RPET generates over 90% less water waste during production. o Each refill bag can be reused up to 45 times, multiplying its sustainability benefits over single-use options.
● Home Compostable Packaging: Some of our ingredients are packaged in plant-based, home-compostable materials. Once used, they break down in home compost systems within just 20 weeks, returning nutrients to the soil without the need for industrial facilities.
● FSC Certified Boxes: Our shipping boxes are made from FSC Certified recycled paper materials, printed with water-based inks containing no VOCs, and sealed with water-activated, recyclable paper tape.
● Reusable Plastic Waste: Our world-first packaging is made from RPET (recycled polyethylene terephthalate) plastic, which is diverted from waste streams. This material not only eliminates the need for virgin plastics but also drastically reduces CO₂ emissions. o Producing RPET emits up to 79% less CO₂ compared to new plastic. o Compared to paper-based alternatives, RPET generates over 90% less water waste during production. o Each refill bag can be reused up to 45 times, multiplying its sustainability benefits over single-use options.
● Home Compostable Packaging: Some of our ingredients are packaged in plant-based, home-compostable materials. Once used, they break down in home compost systems within just 20 weeks, returning nutrients to the soil without the need for industrial facilities.
● FSC Certified Boxes: Our shipping boxes are made from FSC Certified recycled paper materials, printed with water-based inks containing no VOCs, and sealed with water-activated, recyclable paper tape.
Reuse Over Single-Use
Our mission is to eliminate single-use plastic by creating packaging that stays within a circular economy. Unlike traditional packaging, which contributes to massive waste, our reusable system is designed for longevity. Every container you receive is part of a cycle—cleaned and reused again and again to minimize waste and environmental impact. This system not only conserves resources but also reduces CO₂ emissions dramatically compared to disposable alternatives.
Toxic-Free Packaging
Your health matters as much as the planet’s. That’s why all our packaging materials are toxin-free and food-safe. We avoid harmful chemicals commonly found in traditional plastics and adhesives, ensuring that what surrounds your food is as clean as what’s inside. Our packaging is designed to protect your groceries without compromising your health or the environment.
Planet
Committed to Carbon Neutrality
Our planet deserves better, and we’re working toward becoming Carbon Neutral Certified by 2025. While we’re not there yet, our commitment is unwavering. Achieving this goal requires time, resources, and extensive data, but we’re laying the groundwork now. As a self-funded business, we’ve chosen to reinvest in solutions that support our community and create impactful change. Once certified, we’ll be proud to say that every choice we make—from sourcing to delivery—actively protects the environment.
Healthy Planet, Healthy Humans
A thriving planet starts with thriving humans. That’s why we’re committed to reducing toxins at every step—from the food we offer to the materials we use. Conventional farming practices contribute to chemical runoff, polluting the waterways we drink from and the soil we grow food in. By choosing low-tox, sustainable groceries, you’re preventing gallons of chemical-laden runoff from entering our ecosystems.
● Did you know? The average person unknowingly consumes over 5,000 chemicals daily through their food, packaging, and water. Many of these are known to be toxic, contributing to long-term health issues. Together, we can break this cycle and protect both human health and the planet.
● Did you know? The average person unknowingly consumes over 5,000 chemicals daily through their food, packaging, and water. Many of these are known to be toxic, contributing to long-term health issues. Together, we can break this cycle and protect both human health and the planet.
Tackling Single-Use Plastic
The world is drowning in single-use plastics, and we refuse to contribute to the problem. Our packaging is a world-first, designed to stay in a circular economy. Made from RPET (recycled plastics diverted from waste streams), it’s built to be returned, food-grade cleaned, and reused up to 45 times. Compared to single-use plastics, this approach reduces CO₂ emissions by up to 79% and cuts water waste by 90% compared to paper. Every item we package helps reduce waste and emissions, proving that reuse is the future.
Sustainable, Smart Materials
We’ve designed every part of our packaging to have a purpose and to minimize environmental impact:
● Refill Bags (World’s First): Our refill bags are crafted from diverted plastic waste, making them the world’s first of their kind. They’re designed to stay in a circular economy, able to be cleaned and reused up to 45 times. This innovation not only reduces waste but also significantly lowers CO₂ emissions compared to traditional single-use plastics and paper.
● Home Compostable Packaging: Made from plants, this packaging breaks down in your home compost within 20 weeks, returning nutrients to the soil. No industrial facilities are needed—just your backyard and a bit of time.
● FSC Certified Shipping Boxes: Our boxes are curbside recyclable and crafted from FSC Certified recycled paper. We use water-based inks and recyclable paper tape, ensuring every aspect of our shipping process is eco-friendly.
● Refill Bags (World’s First): Our refill bags are crafted from diverted plastic waste, making them the world’s first of their kind. They’re designed to stay in a circular economy, able to be cleaned and reused up to 45 times. This innovation not only reduces waste but also significantly lowers CO₂ emissions compared to traditional single-use plastics and paper.
● Home Compostable Packaging: Made from plants, this packaging breaks down in your home compost within 20 weeks, returning nutrients to the soil. No industrial facilities are needed—just your backyard and a bit of time.
● FSC Certified Shipping Boxes: Our boxes are curbside recyclable and crafted from FSC Certified recycled paper. We use water-based inks and recyclable paper tape, ensuring every aspect of our shipping process is eco-friendly.
Driving Positive Impact
At the core of our mission is creating a better world for future generations. For every order placed, we take action by removing the equivalent of 100 plastic bags from the environment. By choosing us, you’re not just shopping—you’re actively participating in reducing waste, conserving resources, and protecting our planet.
Innovating for the Future
We’re constantly exploring new ways to reduce our environmental footprint. From experimenting with carbon-offset programs to researching more sustainable delivery options, we’re pushing the boundaries of what’s possible. Our vision is a world where businesses prioritize health and sustainability—not just profits.
Producers
Uncompromising Quality Standards
We have high scrutiny on every supplier to ensure no toxic chemicals make their way into your food. Our commitment to quality means we stock only the best versions of every category:
● Organic and Spray-Free: No harmful pesticides or chemicals.
● Additive and Bleach-Free: Nothing unnecessary or harmful is added to your food.
● No Sulphites or Seed Oils: We avoid ingredients that don’t align with health or sustainability.
● Minimized Heavy Metals: We even go the extra mile to reduce the heavy metals you consume. Unlike many other brands, we believe the devil is in the detail. That’s why we deep-dive into every aspect of food quality to ensure your groceries are safe, nutritious, and toxin-free.
● Additive and Bleach-Free: Nothing unnecessary or harmful is added to your food.
● No Sulphites or Seed Oils: We avoid ingredients that don’t align with health or sustainability.
● Minimized Heavy Metals: We even go the extra mile to reduce the heavy metals you consume. Unlike many other brands, we believe the devil is in the detail. That’s why we deep-dive into every aspect of food quality to ensure your groceries are safe, nutritious, and toxin-free.
Sourcing -Locally, Always Fresh
We prioritize sourcing food within your country and as close to you as possible. This ensures your food is fresher, tastes better, and comes with a lower environmental footprint. Sourcing locally means fewer emissions from transportation and better support for local farmers and producers.
Quality - The Best Food in the World
We’re proud to say that we carry the best quality food in the world. To maintain this standard, we constantly review our suppliers and ensure they align with our rigorous quality benchmarks. Our suppliers know that only the best will do, and our commitment to excellence never waivers.
Toxic Free – We source in date
Food is meant to be fresh, not sit on shelves for years. We only carry stock for a maximum of four weeks, sourcing exactly what we need to ensure it’s at its peak when it reaches you. This approach minimizes waste, stops the need for preservatives, and ensures you get the freshest, healthiest food possible.